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And Costco, Aldi and other discount grocers that resisted moving online for years have come around to it. In fact, even pharmacies and convenience stores like 7-Eleven have a delivery option these days.

Trader Joe’s lack of presence online means it will miss out on this sizable part of the market and puts it behind rivals like Kroger and Whole Foods, owned by Amazon, which have poured billions of dollars into their online ordering systems. By the end of 2020, online grocery shopping had hit 9% to 12% of the total market - a threefold increase from pre-pandemic levels, according to McKinsey.Į-commerce will keep growing and reach 14% to 18% or more of all grocery sales in the next three to five years, McKinsey projects. The company was caught flat-footed during the online shopping boom in 20, when many customers limited their visits inside stores to protect against Covid-19 and instead ordered to their homes.ĭuring the peak of the pandemic, 20% to 30% of grocers’ business shifted online. “Instead of passing along unsustainable cost increases to our customers, removing delivery will allow us to continue offering outstanding values … and to make better use of valuable space in our stores,” a spokesperson said at the time. Trader Joe’s offered delivery in New York City for many years, but ended the program in 2019 because of high costs and limited space.

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